Culturally doTERRA is perceived as a woman driven business. The product is often perceived as a women’s product. The packaging and marketing is driven towards empowered women and mothers. Men, and fathers, are sometimes perceived as an afterthought. And men who perhaps have alternative lifestyles are rarely included - single fathers, gay men, etc. This leaves many men wondering if there is a place in doTERRA for them… As men in doTERRA we know there is a place for us, and we want you to know that too. SHIFT is an event designed to help you see that, and to help you find your place within this universe.